Research: Who Are My Target Audience

The Hunna's genre is mostly India Rock/Pop so this means I will have to target people who are interested in this particular genre. This particular genre is mostly aimed towards 16-22 year olds. This is due to the artists being roughly the same age so they create music which tends to relate to the target audience. this gives the audience something to connect to emotionally in someway perhaps. The songs could be based on relationship and love life issues which people around this age often find themselves dealing with. Due to their age, the Indie Rock/Pop genre artists much like 'The Hunna' and other more well known groups like 'The 1975' and 'Alt J', they use a lot of social media to promote and reach out to their desired audience. This is one of the most powerful up and coming ways of sending a message to an audience due to its huge audience now a days. 16-22 year olds are always on their phones at some point throughout the day and when they are doing this, they are most likely going to be on some form of social media where they will be able to see information on things on the artists they like.

Twitter Social Media page dedicated purely to the genre of 'Indie'. Allows people to see what is trending within the Indie world of music and gives information of new and upcoming releases from a range or artists.

If you think about what 16-22 year olds like to do, you will find that a common theme between all ages across that range is that they will like to go to parties, hang out with friends and not follow a crowd by doing their own thing independently. All of these themes I just mentioned are also very relatable to the Indie Rock/Pop genre. If you watch some music videos produced by 'The Hunna', you will find that there is often a group of friends (which could be the band themselves), a party or gathering involving alcohol of some description, and finally a unique selection of people dressed in their own personal and expressive way that shows what type of person they really are. This helps to give an impression of 'independent freedom', which is what the genre of Indie Rock/Pop drives forward in their songs and are always trying to promote.

Gif showing how friends are together at a party. Also shows unique independent styles of people through miss-en-scene.

Through a popular website run by  magazine company NME, it was shown that the audience who listened to Indie Rock/Pop music were a engaged audience of primarily male listeners with a stunning 66%. Whilst the other 34% being female this ultimately shows that this genres main target audience is males between the ages of 16 and 24. The target audience is most likely going to be in some sort of education due to the popular age group that listen to them. They are also likely to be into arts, media and generally creative subjects that like to promote individuality within a person. This is because the word indie actually is just a shortened version of 'independent'. This is why creative people will link to the genre so much.